Concept — Not Theme

The Right Foundation for Your STR Business

A free guide for anyone planning to buy a short-term rental. Start with a concept built around the guest's trip instead of the decor, then check the basics, the numbers, and the property around it before you buy.

Inside:

• The difference between a theme and a concept, in one test
• A real conversion and a concept study to borrow thinking from
• A short test: do you have a concept or a theme?
• The level playing field every STR needs, in one quick page
• What to check about a property once you start choosing

Written by Paul Kim, real estate agent, Norkis & Co Realty. Educational only. No income or occupancy is promised.