Buy, launch, or grow a short-term rental in Central Florida.
Licensed real estate agent. Ten years as an STR host and operator myself, including six years running units in the Disney World area. One system for turning a concept into a booked-out rental, not just a property.
Serving Orlando, Kissimmee, Davenport, and the greater Central Florida area.
Orlando is the largest short-term rental market in the U.S., generating about 4% of all STR revenue nationally.
Most brokerages still treat STR buyers like ordinary buyers. STR buyers have different questions, risks, and goals, so they need a different process.
Source: AirDNA, Top 10 Largest Airbnb Markets in the U.S. (revenue, April 2024 to April 2025).Where do you start?
Pick the one that fits where you are today.
Buy a short-term rental
Choose a concept first, then find the property that fits it. Representation, a vetted property search, and launch support from a licensed agent who has done this himself.
Start hereAlready running one?
Free, private listing audit. I'll run your Airbnb or VRBO through the same test I use on my own top-rated stay and show you where it's leaving bookings behind.
Request a free auditNot sure yet?
Learn the single idea that separates STRs with full calendars from the ones that sit empty, and take a short test to see which side yours is on.
Read the ideaRead
- How to start a short-term rental in Central FloridaThe whole sequence in order. Start here if you're new.
- Concept, not themeWhy the decorated listings sit empty.
- Florida STR licenses and taxesThe four registrations, what they cost, in what order.
- How close to Disney do you need to be?Closer isn't automatically better. Here's where the line is.
- Can you rent a condo nightly near Disney?Zoning, HOA docs, and how buyers get burned.
Use
- STR Readiness Score3 minutes. Find the gaps in your plan before you make offers.
- Self-manage, or hire a manager?8 questions, then an honest recommendation and a vendor list.
- Free listing auditSend me your Airbnb link. You get it back in writing.
- Concept, Not Theme — the guidePDF you can keep and mark up.
The overlooked difference
Location, theme, and perks all matter, and they work together. The piece most buyers and operators get wrong is the theme. A decorated theme is easy to copy. A concept, built around what a specific guest needs, is not.
Selling your short-term rental?
We stage it so buyers can see its potential, with a guest-ready hospitality setup, and answer buyers' STR setup and operations questions in real time. Book a consultation and choose "Selling my STR."
Why work with Paul
I'm a real estate agent who has been active in operating short-term rentals for a decade. I know what a property needs to earn its keep, what breaks, and what guests remember.
The short version
- 10 years in STRs across several regions
- 6 years operating STRs in Central Florida, Disney World area
- Real estate agent with Norkis & Co Realty